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Growth Strategy // Performance Marketing

Matthew
R. Missert

8+ years scaling multi-million dollar media programs across Meta, Google, TikTok, and emerging channels. I make numbers move.

Let's Work Together  →
$1M+
Monthly
Media Spend
400%
DTC Revenue
Scaled, Month 1
1553%
Media Revenue
Increase (3.5 yrs)
2×
US Search
Awards Winner
Identity
Location
Westminster, CO 80234
Contact
603-913-7732
matt15missert@gmail.com
Education
B.A.Sc. New Media Marketing
Rochester Institute of Technology
Saunders College of Business, 2018
Current Role
Assoc. Director, Growth Strategy
DTCo · Remote
Recognition
2× US Search Awards
Innovation & Performance
About

Built to
Drive
Growth.

I'm a growth-focused marketing leader who bridges the gap between analytics, creative, and media to unlock sustainable revenue for high-performing consumer brands. Not theory — results.

From pioneering digital media as the very first employee at FWRD Digital (now Socium Media), to leading a full account turnaround that drove ~50% of a client's total company revenue — I know what it takes to build, break, and rebuild growth engines under pressure.

My edge is translating messy, complex cross-channel data into clear executive narratives that drive faster decisions and stronger client retention. Strategy without execution is a slide deck. I do both.

Work Experience
Apr 2025 — Present
DTCo · Remote
Assoc. Director,
Growth Strategy
  • Own growth strategy across Meta, Google, TikTok, and YouTube for DTC brands, managing multi-million dollar budgets and driving full-funnel acquisition and efficiency
  • Led turnaround of We Feed Raw account — restructured team and strategy to exceed paid targets and drive ~50% of total company revenue
  • Translate complex cross-channel data into executive-level narratives, improving alignment, decision-making, and retention
  • Partner with creative, analytics, and content teams to develop data-driven testing roadmaps across messaging, landing pages, and channel expansion
  • Act as agency-wide paid search leader, contributing to strategic frameworks and elevating performance standards across accounts
Meta Google TikTok YouTube DTC
Nov 2024 — Apr 2025
Lantern Growth · Remote
Associate Director,
Growth
  • Primary client contact — managed day-to-day communication, weekly strategy calls, and cross-team execution aligned to client goals
  • Directed cross-channel strategy, media budgets, forecasts, and a rolling 3-month roadmap
  • Led creative reviews and provided final sign-off on all client-facing materials
  • Managed internal teams via Asana; weekly syncs to surface blockers and drive action
Aug 2022 — Nov 2024
Socium Media · Remote
Manager,
Paid Media
  • Led cross-channel growth strategy across paid social, search, and programmatic for a DTC client portfolio — managing $1M+ in monthly media spend
  • Owned client relationships end-to-end: strategy, performance, and executive communication
  • Implemented Meta Event Match Quality improvements, boosting tracking accuracy and campaign performance
  • Contributed to 2× US Search Awards recognized for innovation and measurable performance impact
2× US Search Awards $1M+ Monthly Spend
Jan 2021 — Aug 2022
Socium Media · Remote
Senior Strategist,
Paid Media
  • Scaled a DTC apparel brand's paid social revenue by 400%+ within the first month of engagement
  • Developed full-funnel, cross-platform strategies integrating emerging platforms like TikTok ahead of the market
  • Managed substantial multi-channel budgets ensuring optimal allocation and financial performance
Jun 2019 — Jan 2021
New York, NY
Strategist,
Paid Media
  • Achieved a 1,553% increase in media revenue for a furniture reseller over 3.5 years via targeted campaigns and strategic media buys
  • Conducted omni-channel measurement and CRO strategy development, enhancing campaign effectiveness
  • Implemented rigorous A/B testing to refine targeting and ad placement, driving higher engagement and conversion rates
Jun 2018 — Jun 2019
FWRD Digital
(Now Socium Media)
Paid Media
Account Analyst
  • Pioneered digital media strategy as the very first employee of FWRD Digital — laid the foundation for what became Socium Media
  • Managed campaigns across Facebook, Google, and Bing, consistently optimizing for client ROI and outcomes
  • Developed and presented weekly client-facing reports, building strong relationships through transparency and detail
First Employee Startup to Agency
Core Expertise

What I
Do Best

01
Growth & Strategy
Full-Funnel Growth Strategy Revenue Scaling & CAC Efficiency Cross-Channel Media Planning Executive Narrative Development Stakeholder Communication
02
Performance & Analytics
Advanced Performance Analysis Experimentation & Testing Roadmaps Conversion Tracking (Pixel, CAPI) Attribution Modeling SQL, Reporting & Data Visualization
03
Platforms & Tools
Google Ads — Search, Shopping, PMax, YouTube Meta Ads Manager & TikTok Ads Amazon, Bing, Pinterest, Snapchat SQL, Excel (Advanced), Orca Reporting Asana, Adobe Creative Suite, Ahrefs
Platform Proficiency
Google Search Google Shopping Performance Max YouTube Ads Meta Ads Manager TikTok Ads Amazon Ads Bing Ads Pinterest Ads Snapchat Ads SQL Excel (Advanced) Google Sheets Orca Reporting Pixel Implementation Conversion APIs (CAPI) Attribution Modeling Asana Ahrefs Adobe Creative Suite Forecasting & Projections
Let's Connect

Ready to
Drive
Results?

Whether you're scaling a DTC brand, restructuring a media program, or building a growth engine from the ground up — let's talk.

matt15missert@gmail.com → 603-913-7732 → LinkedIn Profile →